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Straw

Founded in 2020 in Mumbai, Straw redefines accessories through modern design grounded in craft and culture. Inspired by nature, travel, and colour, the brand creates versatile, handwoven pieces that celebrate individuality. Rooted in responsible fashion, Straw blends sustainability with refined craftsmanship to design accessories meant to inspire and endure.

2020, Mumbai

When not measured in numbers or sales, success for me is resonance. It’s knowing something we created sparked joy or connection in someone’s life. When a piece becomes part of their story or memories — that’s the real win.

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Straw’s practice centers on hand-finished storytelling — drawing from metalwork, weaving, and surface detailing inspired by Indian artisanship and cultural memory.

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Guided by responsible production, Straw works in small batches using natural fibers and mindful processes. The brand prioritizes transparency, progress, and creating accessories that feel personal, playful, and lasting.
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