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BRAND & MARKETPLACE

What is EKKE?

EKKE is a curated platform for homegrown Indian luxury and contemporary design, bringing together independent fashion, jewellery, accessories and lifestyle brands in one considered destination.

Rooted in India and shaped by a global perspective, EKKE discovers and presents designers and makers whose work has a distinct point of view. Rather than focusing on mass-market fashion or constant trend cycles, EKKE is built around thoughtful design, individuality, craftsmanship and discovery.

EKKE was created to give independent Indian brands the context, visibility and audience they deserve while making contemporary Indian design and homegrown luxury easier to discover and shop, both in India and internationally.

Is EKKE a fashion brand or a marketplace?

EKKE is a curated multi-brand marketplace and design collective rather than a single-label fashion brand.

The platform brings together independent Indian designers and homegrown brands across fashion, jewellery, accessories and living. What differentiates EKKE from a conventional marketplace is its emphasis on curation. Brands are selected for their design language, craftsmanship, originality, cultural relevance and strength of point of view.

EKKE therefore functions as both a shopping destination and a discovery platform for contemporary Indian design and homegrown luxury.

Which designers are available on EKKE?

EKKE brings together a growing selection of independent Indian designers and homegrown brands across fashion, jewellery, accessories and lifestyle.

The platform features designers such as Saaksha & Kinni, HUEMN, Urvashi Kaur, ĀROHI, The Open Form, Studio RIGU, Bodements, Something Sustainable, AKHL, Yavi, Vyamès, The Terra Tribe and many others.

The selection is continuously evolving as EKKE discovers new designers and makers whose work aligns with its point of view.

Does EKKE sell only Indian designer brands?

EKKE’s point of view is rooted in Indian design. The platform primarily brings together homegrown Indian designers, independent labels and makers whose work represents the evolving landscape of contemporary Indian creativity and luxury.

The assortment goes beyond traditional Indian clothing, spanning modern womenswear, menswear, jewellery, accessories, objects and living.

EKKE’s philosophy is rooted in India, while its design perspective is global.

Are all products on EKKE authentic?

EKKE works directly with its curated network of brands, designers and makers to offer authentic products from the respective labels.

Products listed on EKKE are sourced through the platform’s authorised brand and seller network. EKKE also maintains quality and product verification processes to protect customers and ensure product authenticity.

Customers should purchase through EKKE’s official website to ensure they are shopping through the authorised platform.

How does EKKE curate its brands?

EKKE curates brands based on a combination of design identity, originality, craftsmanship, materiality, cultural relevance and the strength of the brand’s point of view.

The aim is not to create a marketplace based simply on popularity or trends. EKKE looks for designers and makers who are doing something distinctive — whether through silhouette, textile, technique, construction, material experimentation, craft or a fresh interpretation of contemporary Indian design.

The result is a carefully considered ecosystem of homegrown Indian brands that collectively represent a new generation of Indian luxury and design.

Why shop from EKKE instead of individual designer websites?

EKKE makes discovering independent Indian design easier by bringing multiple designers and categories together in one curated destination.

Instead of searching across dozens of individual websites, customers can discover emerging and established Indian brands through a single, thoughtfully edited platform.

The value of EKKE is therefore not simply convenience. It is curation, discovery and access to a broader world of contemporary Indian design and homegrown luxury.

Does EKKE ship internationally?

Yes. EKKE ships internationally, allowing customers outside India to discover and purchase curated Indian fashion, jewellery, accessories and lifestyle products.

International delivery availability, shipping charges, duties and estimated delivery timelines can vary depending on the destination and product. Customers can view the applicable shipping information during checkout.

Where is EKKE based?

EKKE is based in Mumbai, India and is deeply connected to India’s contemporary design ecosystem.

While EKKE is rooted in India, its perspective is global. The platform aims to present Indian designers and makers within a contemporary international context and make homegrown Indian luxury accessible to customers around the world.

WOMEN’S FASHION FAQs

What are the best Indian designer dresses for women?

The best Indian designer dresses depend on the occasion, personal style and desired level of formality.

Contemporary Indian designers offer everything from sculptural dresses and fluid maxi silhouettes to printed dresses, draped styles, hand-crafted pieces and modern interpretations of traditional textiles.

For a contemporary wardrobe, look for distinctive silhouettes, considered construction, interesting textiles and details that give the piece an identity beyond seasonal trends.

EKKE’s womenswear edit brings together independent Indian designers creating modern dresses for occasions ranging from brunches and holidays to evening events and destination weddings.

How do I style co-ord sets for summer?

A summer co-ord set is one of the easiest ways to create a polished outfit without overthinking separates.

Choose lightweight fabrics, relaxed silhouettes and breathable colours for daytime wear. For a casual look, pair a printed or textured co-ord with flat sandals, minimal jewellery and a structured tote.

For a more elevated look, add sculptural jewellery, heeled sandals and a small evening bag.

The advantage of a co-ord set is versatility: wear the matching pieces together for a complete look, or style each piece separately with existing wardrobe staples.

What are the trending women’s fashion styles in India?

Women’s fashion in India is increasingly moving towards a more contemporary and individual approach to dressing.

Current design directions include relaxed tailoring, fluid silhouettes, statement co-ords, contemporary Indian draping, expressive prints, elevated resortwear, craft-led pieces and modern interpretations of traditional Indian textiles.

Rather than following a single trend, contemporary Indian fashion increasingly reflects individuality, craftsmanship and a mix of Indian and global design influences.

What is contemporary Indian fashion?

Contemporary Indian fashion refers to modern clothing and design that draws from India’s cultural, textile and craft heritage while using contemporary silhouettes, materials, techniques and styling.

It is broader than traditional Indian clothing. A contemporary Indian designer might reinterpret handloom textiles through minimalist tailoring, combine Indian craft with modern construction, or use cultural references in an entirely new visual language.

The category reflects how Indian design is evolving: rooted in place and craft, but increasingly global in its perspective.

What is the difference between western wear and Indo-western wear?

Western wear generally follows clothing traditions and silhouettes that developed within Western fashion, such as shirts, trousers, blazers, dresses and tailored separates.

Indo-western or contemporary Indian fashion combines elements of Indian design with modern global silhouettes.

This could include Indian textiles in a contemporary dress, traditional embroidery on a modern jacket, a sari-inspired drape in a Western silhouette or Indian craft incorporated into contemporary tailoring.

The distinction is increasingly fluid as contemporary Indian designers move between Indian and global design languages.

What outfits are suitable for vacation wear?

Vacation wardrobes work best when they combine comfort, versatility and visual impact.

Lightweight dresses, relaxed co-ords, fluid trousers, resort shirts, skirts, easy separates and statement accessories are particularly versatile.

For beach destinations, prioritise breathable fabrics and relaxed silhouettes. For city holidays, combine polished separates with comfortable footwear. For resort evenings, look for elevated dresses, dramatic silhouettes or statement jewellery.

A well-curated vacation wardrobe should allow individual pieces to be worn in multiple combinations rather than packing a completely separate outfit for every occasion.

What are the best designer outfits for brunch?

The best designer brunch outfits balance polish with ease. Contemporary dresses, elevated co-ords, relaxed tailoring, fluid skirts and statement tops are all versatile choices.

For a daytime brunch, pair the outfit with minimal jewellery, comfortable sandals and a structured or woven bag. Prints, soft colours and breathable fabrics can add personality while keeping the look effortless.

SIZING FAQs

How do I find my size on EKKE?

The best way to find your size on EKKE is to use the size guide provided on the individual product page.

Measure yourself according to the measurements requested in the guide and compare them with the garment’s listed measurements.

Because EKKE brings together multiple independent designers, sizing can vary between brands and even between different silhouettes from the same designer.

Are EKKE sizes true to size?

There is no single EKKE sizing standard because the platform stocks products from multiple independent designers.

Each brand may use its own measurements, grading and approach to fit. A size M from one designer may therefore not correspond exactly to a size M from another.

The most reliable approach is to check the size guide and garment measurements on the individual product page.

What size should I choose if I’m between sizes?

If you are between two sizes, consider the intended fit of the garment and the measurements listed on its product page.

For relaxed or oversized silhouettes, your smaller size may work, while fitted garments or styles with limited stretch may be more comfortable in the larger size.

If a product allows custom sizing or alterations, this will be stated on the product page.

What are international size conversions?

International sizing systems vary between countries and designers, so there is no universal conversion that applies to every EKKE product.

Customers should use the specific size chart provided on the product page rather than relying solely on conversions between Indian, UK, US or European sizing systems.

SHIPPING & RETURNS FAQs

How long does EKKE delivery take?

EKKE delivery timelines vary by product, designer and destination.

The estimated delivery date is shown at checkout and in the order confirmation. Some products may ship within a few days, while made-to-order or production-led pieces can require additional time.

Orders containing products from different designers may also be shipped separately.

Does EKKE offer express shipping?

Delivery speed varies by product, seller and destination.

Where express or expedited delivery is available, the applicable option and estimated delivery timeline will be shown during checkout.

Customers should check the estimated delivery date for their specific product and destination before placing an order.

What is EKKE’s return policy?

EKKE’s return, replacement and exchange policies vary according to the product and brand.

Eligible products may qualify for replacement or exchange in situations such as defects, damage, incorrect shipments or, where permitted, size-related exchanges.

The applicable return, replacement and exchange terms are provided on the individual product page. Customers should always review the product-specific policy before purchasing.

Can I exchange my order?

Some EKKE products are eligible for size or style exchanges, subject to the individual product and brand policy.

Exchange availability, the applicable window and stock conditions are specified on the relevant product page.

Do made-to-order products qualify for returns?

Made-to-order, customised and personalised products are generally not eligible for return or refund because they are produced specifically for the customer.

Specific provisions may apply in cases involving defects, damage or incorrect products, depending on the product’s individual policy.

How can I track my order?

Customers can track their EKKE orders through the order information provided by EKKE.

Order updates may also be communicated through email, SMS or other notifications at key stages including confirmation, dispatch, out-for-delivery and delivery completion.

SUSTAINABILITY FAQs

Does EKKE support sustainable fashion?

Sustainability is relevant to EKKE’s broader philosophy of thoughtful and intentional design, but EKKE does not treat sustainability as a single label that applies equally to every brand on the platform.

The EKKE community includes designers whose practices incorporate areas such as slow production, made-to-order manufacturing, upcycling, reclaimed textiles, small-batch production and responsible material choices.

Rather than defining every brand as “sustainable”, EKKE aims to highlight the specific materials, production methods and philosophies that make individual brands more considered.

What makes a fashion brand sustainable?

Sustainable fashion is not defined by one material or marketing claim.

A more meaningful assessment considers how a brand designs, produces, sources, sells and manages the life of its products.

Relevant factors can include responsible material sourcing, reduced waste, small-batch or made-to-order production, durability, repairability, reuse of existing materials, fair working practices and transparent supply chains.

Consumers should look for specific evidence of these practices rather than relying only on broad terms such as “eco-friendly” or “conscious”.

Which sustainable designers are available on EKKE?

EKKE’s selection includes designers whose individual practices incorporate different aspects of responsible fashion.

Examples include brands working with reclaimed and vintage textiles, made-to-order production, upcycled materials, artisan communities and production methods designed to minimise excess inventory.

Sustainability practices differ between brands, so customers should review each designer’s individual materials, sourcing and production philosophy.

Why choose slow fashion?

Slow fashion encourages consumers to move away from constant trend cycles and towards pieces that are thoughtfully designed, well made and intended to be used for longer.

Small-batch, made-to-order and craft-led production can also help reduce excess inventory and encourage more considered consumption.

For consumers, slow fashion can mean buying fewer pieces, choosing better-made products and developing a wardrobe around personal style rather than short-term trends.

How can consumers shop more consciously?

Consumers can shop more consciously by considering the quality, longevity, materials, production methods and versatility of a product before purchasing it.

Choosing independent designers, buying fewer but more meaningful pieces, supporting craft and small-batch production, understanding where products are made and caring for clothing properly can all contribute to more considered consumption.

OCCASION-BASED FAQs

What should women wear to a destination wedding?

Destination wedding dressing works best when it balances occasion-appropriate elegance with the climate and setting.

Lightweight dresses, contemporary Indian silhouettes, fluid separates, statement co-ords and modern occasionwear can work particularly well.

For daytime ceremonies, consider breathable fabrics, lighter colours and relaxed silhouettes. For evening celebrations, richer colours, dramatic dresses, sculptural jewellery and elevated Indian or Indo-western silhouettes can create a stronger statement.

What are the best outfits for a beach vacation?

The best beach vacation wardrobe combines lightweight fabrics, relaxed silhouettes and pieces that transition easily from day to evening.

Think fluid dresses, easy co-ords, breezy shirts, wide-leg trousers, skirts and statement accessories.

Choose breathable fabrics and silhouettes that allow movement, and build around a small colour palette so individual pieces can be mixed and matched throughout the trip.

What should I wear to a summer brunch?

For a summer brunch, choose pieces that feel polished without looking overly formal.