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JODI

JODI brings cheerful, original design to both wardrobe and home through natural Indian textiles and living artisanal techniques. Hand-block printing, bandhani, appliqué and embroidery give every piece a distinct personality, turning garments and objects into wearable and livable art. The label mixes craft with high-street ease, colour with humour, and Indian heritage with a global outlook.

2014, Mumbai

“Every JODI print is completely original and every piece carries its own character. We want craft to feel joyful, contemporary and part of everyday life — never costume, always alive.”

materials & more

JODI works with natural Indian fabrics and traditional techniques such as hand-block printing, bandhani, appliqué and embroidery. Every print is original and every piece carries subtle variations that make it unique, turning clothing and home objects into cheerful, wearable art.

Right Image 1

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Right Image 2

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Left Banner Image

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Built on small-scale production and partnerships with family-run artisan units, the label prioritises fair wages and lasting craft relationships. JODI aims to become a heritage brand that keeps India’s design traditions alive in contemporary form — mixing colour, humour and high-street ease so craft feels joyful and relevant to everyday life.