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Doodlage

Doodlage is a New Delhi–born sustainable fashion and lifestyle label transforming textile waste into high-quality garments and products. Founded in 2012, the brand works through circular design and zero-waste principles, handcrafting pieces from post-production and post-consumer materials — reducing environmental harm while championing mindful consumption and ethical production.

2012, Delhi

“Success is measured by the shift we create in mindset — extending the life of materials, making waste visible, and building transparent systems where creativity and responsibility coexist.”

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Upcycling and zero-waste pattern-making anchor Doodlage’s practice. Deadstock fabrics and waste textiles are reinterpreted through experimental construction, ensuring each piece carries its own history.

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Built on circular systems, the brand reduces waste, reuses existing resources, and supports artisans and local communities through fair practices and long-term collaboration — proving fashion can be regenerative, intentional, and inclusive.
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